In a profession which has been around for over half a century it is not easy to come across a good welder. Jason needed to show how good he really is and was therefore transformed from humble man to a brand.
Jason needed an identity that would reflect the nature of his work. Being a good welder requires 1000's of hours of practice to perfect the skill, that in time transcends into an artform.
My approach was to portray Jason’s work has something that is elegant, timeless and of exceptional quality. using an imperial classical Roman style typeface with simply shapes to create a design that demonstrates these attributes.
In addition to creating Jason’s identity, I also had to design Business stationery and promotional literature that would edify and inform potential clients on what it means to be a good master wielder.
For Jason has a brand was a huge success, since this type of approach is never ever done in the welding industry.
It gave Jason a unique and intriguing advantage when it came to being selected over his competitors. Jason reported a significant increase in prospective clients.