In a profession which has been around for over half a century it is not easy to come across a good welder. Jason needed to show how good he really is and was therefore transformed from humble man to a brand.

Jason needed an identity that would reflect the nature of his work. Being a good welder requires 1000's of hours of practice to perfect the skill, that in time transcends into an artform.

My approach was to portray Jason’s work has something that is elegant, timeless and of exceptional quality. using an imperial classical Roman style typeface with simply shapes to create a design that demonstrates these attributes.